GRAPHIC DESIGN COURSE

7th of January – 27th of June 2019
3rd June - 18th December 2019

TYPOGRAPHY ⎢ COMPOSITION & LAYOUT ⎢ VISUAL IDENTITY
EDITORIAL DESIGN ⎢ PIXEL & VECTOR ⎢ PRINT MEDIA

adobe-logos

This course gives the students a solid basis in graphic design.
For that purpose, we will focus on three aspects: theory, practice, and software.


COURSE DETAILS

DATE: 7th of January – 27th of June 2019:
GROUP 1:
Monday to Thursday, 17:00-19:00h FULL!
GROUP 2:
Monday to Thursday, 19:30-21:30h FULL!

DATE: 3rd June - 18th December 2019
(one month break in August)

GROUP 1:
Monday to Thursday, 17:00-19:00h
GROUP 2:
Monday to Thursday, 19:30-21:30h

All programs will be in English.

LEVEL
Beginners

DURATION
Total: 6 months (192 hours)

PROGRAM FEE
335€/month

HOW TO REGISTER
Please read the Terms and Conditions and our Privacy Policy before applying.
Fill out the registration form:

REGISTRATION FORM


STUDENT REQUIREMENTS

› Fluent understanding of English
› You must be at least 18 years old
› Laptop with Illustrator, Photoshop & InDesign, and a mouse or tablet

CERTIFICATE
After completion of this course students will receive a certificate from ESDIP Escuela de Arte 


PROGRAM SUMMARY

We believe that good design is the result of thinking, of a profound intellectual process, and not just about making “pretty pictures.” So, a solid understanding of design fundamentals is essential. 
To achieve this, we will study the history of design, its most important influencers, and the different approaches and theories surrounding design. Students will learn about communication, typography, composition, layout, visual identity, signage, and editorial design.
A large part of the course will comprise of implementing a variety of graphic design projects, and subsequently taking part in a collective group analysis of that work. Thus, the students will develop their creative and analytical skills.
Students will gain a basic and functional understanding of three essential software applications for a graphic designer: Adobe Photoshop, Illustrator, and InDesign. The course will cover current information, tools, and techniques used to create digital materials for a variety of visual communications applications. including: resolution, colour modes, editing, file formats, and output for print and web media. Students will learn the basics of pixel-based software (Photoshop), how to edit, retouch, and colour correct images, and create composites from multiple images. The next phase will cover vector-based software (Illustrator), developing problem-solving skills related to illustration techniques and output media files suitable for web and print. The course will conclude with an introduction to digital page layout design software (InDesign). Students will learn how to incorporate text, photos, and vector art files into composed pieces designed for print output.

Course content:
• Fundamental concepts of graphic design
• Composition and layout
• History of grafic design
• Typography
• Systems
• Grids
• Work with text
• Branding
• Visual identity
• Stationary
• Poster design
• Editorial
• Web design
• Signage
• Final art for print media

Software:
• Adobe Photoshop CC
• Adobe InDesign CC
• Adobe Illustrator CC

HOW TO REGISTER

Please read the Terms and Conditions and Privacy Policy before registration.
The registration form must be sent together with a copy of the bank transfer receipt via email to courses@esdipberlin.com

REGISTRATION FORM

Please note that the class has a limited number of places, that will therefore be assigned on a first come – first enrolled basis!
Payment settlement is a condition to admission into class and booking cannot be confirmed until full payment has been received.

METHODS OF PAYMENT:
1. Bank transfer (find details under our terms and conditions. 
   - Payment in full.
   - Six monthly installments of €335: First installment must be paid upon registration. The following payments must be done within the first week of the month once the course has started.

2. Cash at ESDIP Berlin office.


Please notice that payment settlement is a condition to admission into class and booking cannot be confirmed until full payment has been received.

COURSE PROGRAM

MODULE 1:

GENERAL STRUCTURE OF THE COURSE

The classes will alternate theory, practice, analysis and software. Since the begining, we will learn the fundamental concepts of graphic design, the importance of a good concept, a solid composition, an appropiate use of typography... we will review the history of graphic design, we will focus in the different (and some times) contraries approaches, designers, schools, art movements... that have influenced in graphic design. To understand where we are now, we need to understand where we come from. We will talk a lot about typography, the different families, the classification... We also will see how graphic design is in the C.XXI, we will talk about the most important studios, the current trends...
We will mix the theory with lot of practice. To learn design we have to design. We will make some exercises in class and some others at home (like to design a poster, a book collection, an identity...). 
We will present those exercises to the rest of the class, to get feedback and to develop our analytical capacities, apart from the presentation itself, which is almost as important as the project. We wil learn how to present projects to a client. And at the end of the course will have a portfolio much more worthy than a résumé. The last project is to design our visual identity, which is maybe the most difficult kind of project, and also will help a lot to look for a job in the design industry or to start as freelancers.
The main objective of this course is therefore that students think. It’s to understand what graphic design is (and the world of graphic design) and how it works. It’s to be able to design and implementg visual communication projects with solvency, with enthusiasm, with commitment for a job well done and with own criteria.

SOFTWARE

Adobe Illustrator
› Introduction to Adobe illustrator
› Basic Tools
› Selecting tools
› Drawing tools
› Rulers and guides
› Layers
› Distortion and transformation
› Color
› Patterns, gradients and effects
› Create outlines
› Typography

Adobe Photoshop
› Introduction to Adobe Photoshop
› Pixels and resolution
› Selecting and move tools
› Clone stamp
› Drawing and painting tools 
› Color settings
› Working with layers 
› Blending modes
› Working with masks
› Transforming tools
› Smart objects 
› Filters


 

MODULE 2:

GENERAL STRUCTURE

› We will work in teams of 2 people from the beginning of the course to the end.
› We will have the same client the whole course, but developing for It different projects that cover many areas in Graphic Design.
› This will help us first to work as a team, to have coherence in the discourse and in the graphic language when working with the same client all the course.
› We will establish a work method for each of the projects we are going to develop. That later will serve you for all kinds of graphic projects.
› We will learn by doing.

And the most important, we want to have FUN Learning!

SUMMARY OF THE COURSE

› Re-Brainding
› Advertisement
› Web and Social Media
› Signage and Merchandising 

SOFTWARE

Illustrator II (Graphic Design)
› Packaging
› Logo Design
› Client Presentation
› Color Theory
› Final Art

Photoshop II (Art Direction)
› Creative Development
› Advertising
› Retouching tools and techniques
› Brain Storming
› Photo Edition
› Composition

 Adobe InDesign
› Workspace: user interface and panels
› Managing colors
› Layouts
› Thread frames
› Building tables
› Working with objects
› Placing linked and embedded graphics
› Interactive Portfolio
› Final Art

The program content given is indicative; the course material is subject to change throughout the duration of the course. 
ESDIP reserves the right to make changes as appropriate for aptitude reasons or due to unforeseen circumstances.

THE TEACHERS:

JORGE CHAMORRO is a graphic designer, teacher and artist.
Bachelor’s Degree in Audiovisual Communication from the Universidad Complutense de Madrid in 1995, he worked for ten years as a graphic designer in several studios and agencies.
In 2005 he starts to work independently, developing, up to now, communication projects for different clients and personal projects.
He produced his first collage collection in 2006, and it has since become an irreplaceable artform. His collage work is always analog, without digital manipulation, using only photographs from books and magazines, scissors and glue.
Since 2010 he teaches graphic design, typography, visual identity and collage.
His work has been exhibited and published several times nationally and internationally.
Since 2013 he lives and works in Berlin and Madrid.
www.jorgechamorro.es

 

› SARA VERA LECARO's works are mostly fashion and beauty related. She began as a self-taught artist from an early age, she studied Graphic Design, and worked as Art Director for several years in well known Agencies. Achieving international awards such as Cannes Lions, Effie Awards, Clio, and others. She decided to major her techniques in Fine Arts and Fashion, studying a Master in Fashion Design at IED Barcelona. Starting as freelance Artist. Her artworks have been published in several magazines, blogs, art exhibitions, and also in the “New Fashion Illustration” book from CYPI Press publishers. Her inspiration is mostly taken from fashion, movies and fairytales, exploring techniques between hand-detailed pencil, digital elements, watercolor and markers. www.saraveralecaro.com

ABOUT THE SCHOOL:

ESDIP International Art School was created in 1983 in Madrid aiming to provide the best training for students interested artistic professions.
Over the last 30 years, ESDIP grew to become one of the most prestigious art institutes in Europe, and has produced thousands of illustrators and graphic artists.
Our educational team in Berlin consists of more than ten teachers, profesional creatives and artists who share with our students the knowledge they have acquired throughout their professional career. Our teachers contribute daily to the reputation of the School and the quality of the students' education.
If you want to know more about our other Art Schools you can visit: www.esdip.com