GRAPHIC DESIGN COURSE

7th of January – 27th of June 2019
3rd June - 19th December 2019

TYPOGRAPHY ⎢ COMPOSITION & LAYOUT ⎢ VISUAL IDENTITY
EDITORIAL DESIGN ⎢ PIXEL & VECTOR ⎢ PRINT MEDIA

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This course gives the students a solid basis in graphic design.
For that purpose, we will focus on three aspects: theory, practice, and software.

 


Images by proxi.me


COURSE DETAILS

DATE: 7th of January – 27th of June 2019:
GROUP 1:
Monday to Thursday, 17:00-19:00h FULL!
GROUP 2:
Monday to Thursday, 19:30-21:30h FULL!

DATE: 3rd June - 19th December 2019
(one month break in August)

GROUP 1:
Monday to Thursday, 17:00-19:00h FULL!
GROUP 2:
Monday to Thursday, 19:30-21:30h FULL!

All programs will be in English.

LEVEL
Beginners

DURATION
Total: 6 months (194 hours)

PROGRAM FEE
Complete curse: 2010€
Mothly fee: 335€

STUDENT REQUIREMENTS
› Fluent understanding of English
› You must be at least 18 years old
› Laptop with Illustrator, Photoshop & InDesign, and a mouse or tablet

CERTIFICATE
After completion of this course students will receive a certificate from ESDIP Escuela de Arte 

 

PROGRAM SUMMARY

We believe that good design is the result of thinking, of a profound intellectual process, and not just about making “pretty pictures.” So, a solid understanding of design fundamentals is essential. 
To achieve this, we will study the history of design, its most important influencers, and the different approaches and theories surrounding design. Students will learn about communication, typography, composition, layout, visual identity, signage, and editorial design.
A large part of the course will comprise of implementing a variety of graphic design projects, and subsequently taking part in a collective group analysis of that work. Thus, the students will develop their creative and analytical skills.
Students will gain a basic and functional understanding of three essential software applications for a graphic designer: Adobe Photoshop, Illustrator, and InDesign. The course will cover current information, tools, and techniques used to create digital materials for a variety of visual communications applications. including: resolution, colour modes, editing, file formats, and output for print and web media. Students will learn the basics of pixel-based software (Photoshop), how to edit, retouch, and colour correct images, and create composites from multiple images. The next phase will cover vector-based software (Illustrator), developing problem-solving skills related to illustration techniques and output media files suitable for web and print. The course will conclude with an introduction to digital page layout design software (InDesign). Students will learn how to incorporate text, photos, and vector art files into composed pieces designed for print output.

During the course the students will have the oportunity to visit local graphic design studios and printmakers, as well as receiving specialised masterclasses by visiting lecturers.

Images by proxi.me

Course content:
• Fundamental concepts of graphic design
• Composition and layout
• History of grafic design
• Typography
• Color
• Grids
• Work with text
• Branding
• Visual identity
• Stationary
• Poster design
• Editorial
• Web design
• Signage
• Final art for print media

Software:
• Adobe Photoshop CC
• Adobe InDesign CC
• Adobe Illustrator CC

HOW TO REGISTER

Please read the Terms and Conditions and Privacy Policy before registration.

Please note that the class has a limited number of places, that will therefore be assigned on a first come – first enrolled basis!

METHODS OF PAYMENT:
Direct Debit: When you register on the course you will be redirected to gocardless.com to enter your bank account details.
1. Payment in full: 2010€
2. Three monthly installments of €335: First installment must be paid upon registration. The following payments must be done at the beginning of each month once the course has started.

Please notice that payment settlement is a condition to admission into class and booking cannot be confirmed until full payment has been received.

REGISTER NOW

 

Images by proxi.me


Images by Sara Vera

COURSE PROGRAM

MODULE 1:

GENERAL STRUCTURE OF THE COURSE

The classes will alternate theory, practice, analysis and software. Since the begining, we will learn the fundamental concepts of graphic design, the importance of a good concept, a solid composition, an appropiate use of typography... we will review the history of graphic design, we will focus in the different (and some times) contraries approaches, designers, schools, art movements... that have influenced in graphic design. To understand where we are now, we need to understand where we come from. We will talk a lot about typography, the different families, the classification... We also will see how graphic design is in the C.XXI, we will talk about the most important studios, the current trends...
We will mix the theory with lot of practice. To learn design we have to design. We will make some exercises in class and some others at home (like to design a poster, an identity...). 
We will present those exercises to the rest of the class, to get feedback and to develop our analytical capacities, apart from the presentation itself, which is almost as important as the project. We wil learn how to present projects to a client. And at the end of the course will have a portfolio much more worthy than a résumé. The last project is to design our visual identity, which is maybe the most difficult kind of project, and also will help a lot to look for a job in the design industry or to start as freelancers.
The main objective of this course is therefore that students think. It’s to understand what graphic design is (and the world of graphic design) and how it works. It’s to be able to design and implementg visual communication projects with solvency, with enthusiasm, with commitment for a job well done and with own criteria. 

 

 


SOFTWARE

Adobe Illustrator
› Introduction to Adobe illustrator
› Basic Tools
› Selecting tools
› Drawing tools
› Rulers and guides
› Layers
› Distortion and transformation
› Color
› Patterns, gradients and effects
› Create outlines
› Typography

Adobe Photoshop
› Introduction to Adobe Photoshop
› Pixels and resolution
› Selecting and move tools
› Clone stamp
› Drawing and painting tools 
› Color settings
› Working with layers 
› Blending modes
› Working with masks
› Transforming tools
› Smart objects 
› Filters

 

 


Images by proxi.me


Images by proxi.me

MODULE 2:

GENERAL STRUCTURE

In this course we design, plan and develop design projects in accordance with technical, functional, aesthetic and communicational requirements. We learn to communicate between technology and art, ideas and ends, culture and commerce and experience what it means to work in multidisciplinary teams.

Frequent presentations and reflecting in front the team will help learning to communicate ideas and projects, defend constructive processes of a graphic design project, argue rationally and know how to channel dialogue. 

We also put a focus on being able to find environmentally sustainable solutions and doing research for reference, moodboards and inspiration. 

 The objective is to gain a broad overview on the different branches of graphic design end therefore acquiring a solid basis to start working in any field of graphic design.

 

SOFTWARE

Illustrator II (Graphic Design)
› Packaging
› Logo Design
› Client Presentation
› Color Theory
› Final Art

Photoshop II (Art Direction)
› Creative Development
› Advertising
› Retouching tools and techniques
› Brain Storming
› Photo Edition
› Composition

 Adobe InDesign
› Workspace: user interface and panels
› Managing colors
› Layouts
› Thread frames
› Building tables
› Working with objects
› Placing linked and embedded graphics
› Interactive Portfolio
› Final Art


The program content given is indicative; the course material is subject to change throughout the duration of the course. 
ESDIP reserves the right to make changes as appropriate for aptitude reasons or due to unforeseen circumstances.